Project: Our team reDesigned the Home Page for our target market and applied data driven Design decisions for enhanced Visual Design + SEO Key word utilization in content text boxes, updated Product Photography, and e-commerce mobile first UX/UI Optimizations + Dynamic Content.

Challenge: The existing Home Page looked dated and our team was limited with what could be added to the Home Page sections in the existing 1.0 Shopify Theme without Developer support. Also, SEO keywords were buried in static Banners and the Keywords in the Banners were not indexing in Google Search.

Results: Thru collaboration and simple UX/UI Design updates, that the Developer coded, we were able to resolve the issues at hand. The end results equaled a responsive Home Page, Increased Traffic due to readable text and SEO keywords, that then lead to more Conversions of new to file consumers/users, that overall resulted in an increased AOV and increased Sales year over year, post Production.

Role: UX Design & Website Manager
Tools: Google Search Console, Photoshop, Miro, Figma, Fastr (Zmags), Shopify+, Jira, Google Analytics, Crazy Egg
Year: 2022